Get to Know Google Analytics 4: A Complete Guide

Get to Know Google Analytics 4: A Complete Guide

Google Analytics 4 is a powerful marketing tool for insights that will help you make better marketing decisions. Here's what you need to know about GA4.

How To Change Attribution Models In Google Analytics 4 | A Step-By-Step Guide

With Google Analytics 4, you can now change attribution models that will be applied to ALL reports! This is a huge benefit given to us by the Analytics team and in this screenshare, we’ll walk through how you can set this up in your accounts.

0:00 – Where to find Google Analytics Attribution settings
0:16 – How to select a Reporting attribution model
0:21 – How to adjust the lookback window in Google Analytics
0:38 – Viewing reports in Google Analytics in Action with the new attribution models

Additionally if you’d like a step-by-step guide, don’t miss our detailed post that walks you through setting up Attribution Models On Google

What is GA4? – Your Beginner’s Guide to Google Analytics 4

Google Analytics 4 (GA4) will soon replace Universal Analytics (UA), so now is the time to make the switch if you haven’t done so already.

Google Analytics is a tool that helps you track your digital marketing performance. Its features allow you to view how your audience found your website, what they do while visiting your site, and more.

The old version of Analytics—Universal Analytics—is being retired by Google on July 1, 2023. Its replacement is GA4, which is currently available for use. GA4 has the same purpose as UA: to help marketers and businesses understand the impact of their marketing efforts on their audiences. Unlike UA, however, GA4 makes more efforts to protect user privacy.

GA4 is better prepared for a cookieless internet and does not store IP addresses.

This video explains more about how GA4 works, and shares details on how to make the switch from UA. Learn Google Analytics 4 basics by watching this video, and checking out the content on our website! (linked below)

⌚ Video timestamps:
00:00:00 // Intro to Google Analytics 4
00:01:28 // What is GA4?
00:02:33 // GA4 vs. UA
00:03:22 // How to set up GA4
00:04:15 // Conclusion

�� Check out these videos to keep learning!

How to measure your ROI ▶
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How to set SMART marketing goals ▶

�� We also have written content on our website!

More info on GA4 ▶
How to set up Google Analytics ▶
How to check if Google Analytics is working ▶

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Google Analytics 4 – Everything You Need To Know

Google is moving all Google Analytics to GA 4 in July 2023 and wants companies to run on GA 4 by July 2022 to have year-over-year data once the 2023 switchover begins.

Charles Farina of AdSwerve joined me on the SEJ show to discuss Google Analytics 4 and the implementations and customizations which can be used with this newer analytics solution from Google.

You’ll gain insight into what you can expect from GA4, how the two differ, and what you need to do to start setting up for the move.

There are two critical deadlines. For most of you, it will be July 1, when the accessible version of universal processing deprecates, so you can still access your data. Still, you can’t send new data to it. For 360 or the paid customers, it’s going to be, I believe, October 1 of next year, which is when that version deprecates. –Charles Farina, 3:23

If you’re not using GA4 currently, it will be a big potential challenge for you in the future because when you switch over, you won’t be able to do a year-over-year analysis in it. –Charles Farina, 5:42

The thing with Google Analytics was it would seem it should never be used as the record source. You shouldn’t use it to report to your boss how many purchases your business had because that should come from your purchase database like Shopify or wherever that source is. –Charles Farina, 31:11

[00:00] – A background on Charles & why he loves analytics.
[04:58] – Will data be lost if you don’t transition in time?
[06:14] – Will you lose the data you track before July 1?
[09:09] – Is there an easy way to migrate the GA Universal Analytics to GA4?
[11:15] – Recommendation for migrating in mass?
[14:02] – Pros and cons of GA4 as compared to Universal Analytics.
[18:39] – Will bounce rate be eliminated?
[22:50] – Differences in what’s seen on Google Console vs. Analytics?
[27:02] – Will there be more explanation on direct traffic?
[31:04] – What is directionality?
[33:07] – Ways to integrate Google My Business into GA4.
[35:17] – Is dual tagging recommended?
[39:01] – Three concepts of attribution in GA4.
[42:05] – Will Data Studio be recalibrated?
[43:21] – State of UTMs.

Resources mentioned:
Measure Slack –

It’s a crucial time that we’re having this conversation now because to your question, GA4 uses an entirely new data model, requiring a new implementation to get data into that product. So, in short, it doesn’t carry forward any of the data you’ve collected in the past on the old version.–Charles Farina, 5:06

The best practice has been until now is that you should try and run both versions side by side so that you can have 13 months of data in the new platform and eventually make it very easy to switch over now.–Charles Farina, 5:29

Take a little time out of your day just to learn a little bit more and a little bit more about how to utilize reporting and everything else. –Loren Baker, 8:00

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Are you looking to keep up with current and effective digital marketing today? Check out for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Charles Farina:

Charles is an innovative consultant with extensive experience in helping clients, analysts and marketers unlock the full potential of their business on Google’s marketing platform & Cloud.

With more than a decade of experience, he has helped organizations worldwide understand their online presence through Google Analytics. He’s done this by implementing hundreds of training sessions for enterprises, including GoPro, Starbucks & Glassdoor, among others!

His contributions to the Google Analytics partner community earned him an excellence award. In addition to being a leading contributor on Measure Slack and Twitter, Charles can also be found at an ice rink playing hockey.

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Connect with Loren Baker, Founder of Search Engine Journal:

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Google Analytics Tutorial for Beginners | Get Started with Google Analytics 4 [2022]

Join me in this Google Analytics tutorial for beginners. Today, I walk you through how you can get started with Google Analytics 4 in 2022.

In this tutorial, I cover all the important measuring tools that Google Analytics has to offer.

Google Analytics is an essential tool for anyone looking to measure their website traffic, performance and visitor behaviour. Recently, Google released Google Analytics 4 which offers deeper integrations, analytics, cross-device analytics and more, to help you better understand your online performance.

Feel free to check out our complete article on getting started with Google Analytics over on our website:

► If you haven’t yet installed Google Analytics on your website, feel free to watch our easy to follow tutorials below:

Install Google Analytics on WordPress:

Install Google Analytics on Shopify:

► Today we cover the following chapters in this Google Analytics tutorial:

0:00 Intro
01:15 Login to Google Analytics
02:09 Universal Analytics
04:00 Home dashboard
11:22 Realtime
12:15 Acquisition
13:41 Engagement
15:48 Monetization
17:00 Retention
17:15 Demographics
18:28 Tech
20:39 Conversions
21:00 Events
21:48 Explore
23:51 Admin
25:20 Outro

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Let me know if you found this Google Analytics tutorial helpful. Also, if you require any help or support, make sure to get in touch with us today.

Thanks for watching and enjoy!


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